When AAM Director and Chief Curator Heidi Zuckerman Jacobson first arrived in Aspen with a fresh outlook on the possibilities inherent here; she noticed the square white paper lift tickets dangling off ski jackets all around town. To Heidi, these lift tickets—utilitarian two-by-three inch cards—were an opportunity, blank canvases on which art could be presented. She approached Aspen Skiing Company with an idea for a collaborative endeavor: to invite contemporary artists to participate directly in the cultural life of the valley by creating new works for display on the lift tickets. Ever since, skiers and snowboarders on Aspen’s four mountains have worn ski passes displaying unique, contemporary, wearable art. ASC and AAM have collaborated to produce ski passes with artworks by such renowned contemporary artists as Yutaka Sone, Peter Doig, Karen Kilimnik, Jim Hodges, Carla Klein, Mamma Andersson, and Mark Grotjahn.