“X Games are absolutely a catalyst for the progression of sports and the athletes who lead them,” notes Olympian Gretchen Bleiler. “When I think back on my competitive career, X Games moments are definitely the highlight where I learned so much about myself.”
Let The X Games Begin!
X is arguably the most rebellious letter in the alphabet—often breaking the rules of phonics, and in the case of X Games, the rules of gravity. Not only a convenient abbreviation for the word “extreme,” X is the mark of danger, of treasure, of the unknown. From Friday, January 26 through Sunday, January 28 for the 23rd consecutive year at Buttermilk, the world’s best snowboarders and skiers will launch themselves into that unknown as 480 million viewers across 198 countries and territories hold their breath.
What to Look Forward to This Year
There is perhaps no better metaphor for the growth of the Winter X Games than the mighty halfpipe at the base of Buttermilk Mountain. Those swooping curves of adrenaline have come a long way from the abandoned swimming pools of California where skateboarders first discovered the thrills of manmade inclines. Indeed, the Buttermilk halfpipe, dug physically into the side of the mountain, has become something of a monument to extreme sports—its line of white snow lasting well into the summer.
The Continuation Of A Legacy
“When X Games first arrived on the scene here at Aspen Snowmass, we were unsure how long the partnership would last,” explains Deric Gunshor, Aspen Snowmass’s Director of Event Development. “No one really knew how big and long-lasting the event would become.”
Looking back, it all tracks with Aspen’s long history of celebrating the greatest in athletics. From the FIS and the World Cup ski races to the X Games, Aspen continues to inspire the next generation of snowsport stars by hosting world class athletes to compete in elite ski and snowboard events.
The Legacy Goes On
Let The Games Begin
While the world continues to change, the X Games embodies much of our collective experience: pushing ourselves, lifting each other up, overcoming our struggles and celebrating our victories, no matter how big or small they might be.