A brand new official resort store has opened in downtown Aspen. Aspen Shop boasts a selection of Aspen Snowmass branded products sure to ignite stories and memories of your vacation.

Aspen Shop is the go-to place for Aspen-leaf logowear from the resort, including #TheAspenWay merchandise. 10% from the sale of every #TheAspenWay product will be donated to Protect Our Winters. To donate an additional $2 to POW, post a photo of yourself wearing the product on Instagram, Twitter or Facebook and tag #TheAspenWay.

555 East Durant Ave.
Aspen, CO

(970) 300-7631