Global Creative Design Director - The North Face
Jason Israel is a seasoned design professional with an impressive history of innovation for iconic brands such as K2, Specialized, and most recently, The North Face, where he is currently the Global Creative Design Director for Mountain Sports. Working closely with The North Face’s team of iconic athletes and professional guides, Jason led the design process for FUTURELIGHT, a revolutionary new breathable and waterproof fabric construction, which the company unveiled earlier this year at the Consumer Electronics Show.
Executive Director - Cinco
Matt Capozzi is an innovator through product and brand design. As the Executive Director for Cinco Design in Portland, Oregon he leads a studio of designers to create break through strategy and creative for the worlds leading consumer brands and products. He is also the Co-Founder of North Drinkware, a Kickstarter success turned side hustle and family business. His dedication to outdoor products and brands has been consistent with his time at Burton, Nixon, Nike, Cinco and many others.
Senior Marketing Leader - Strava
Over her 7+ year career at Strava, Larrisa has been responsible for cultivating and nurturing growth in the run category, now Strava’s largest market. She has led national and local community-building activations to fuel organic growth and build brand loyalty. This work served to establish the US as Strava’s #1 market and meaningfully contributed to growing the company’s athlete count to over 42 million worldwide. Her current focus is building a sophisticated US city-marketing program, whereby on-the-ground marketing associates create high-touch and multi-channel initiatives to spark and accelerate word-of-mouth brand awareness and athlete growth in key cities. Prior to Strava, she spent the first 10 years of her career in the financial services industry, with experience ranging from sales, research, client service and marketing. She is an avid runner (follow her on Strava!) and lives in Louisville, CO with her husband and their three young girls.
Vice President of Marketing - Audi of America
Loren Angelo is Vice President, Marketing, at Audi of America with responsibility for building the Audi brand image in the United States, along with consumer awareness and advertising strategies.
Angelo has steered the elevation of the Audi brand image in the crucial U.S. market as well as increases in consideration, awareness and other brand attributes. He has overseen unique and innovative brand marketing for launches of key new Audi models in the U.S. including the Audi A3 compact sedan and premium nameplates such as the Audi A7 sedan. He has led the growth and brand voice in social media while developing important marketing relationships for the Super Bowl, the Emmys, the Iron Man film franchise and others.
Global Brand Director - SMITH
Eric’s tenure at Smith is now stretching past 20+ years. He has been a part of the biggest innovations and most of the biggest fails within the brand and proud of both. As part of the executive team for many years in Ketchum, Idaho his visibility into the entire business allowed his leadership to move the brand from a ‘heritage’ ski and outdoor brand into a modern brand that lives at the crossroads of Sport and Lifestyle. His roots are in the mountains but he is drawn to the sea and blends his passion for product, design, user experience, and innovation with the challenges of progressing a brand forward in a real-world business environment.
Digital Product Strategist - New York Road Runners
Megha Doshi is an insights-led, data-driven marketer with over 10 years experience in fitness tech. She thrives in “start-up-within-a-start-up” environments, having launched and scaled new products and markets at some of the most well-known brands in digital fitness. She's currently working on a 3-month project for the New York Road Runners, architecting their digital product strategy. Most recently, she was Sr. Director of Partnerships and Marketing at Peloton, where she was responsible for acquiring Digital Members through strategic partners and new streaming and distribution platforms. Prior to Peloton, Megha worked at Strava, the social network for athletes, and on Nike+, where she held a variety of roles across strategy, product marketing, local marketing, member engagement, operations and partnerships. In her free time, Megha likes to run, bike teach pilates, and bake (and eat) vegan cookies.
Global GM of Mountain Sports - The North Face
Throughout his rich and varied history as an outdoor industry leader, Scott Mellin’s core orientation has been toward innovation and creativity in service of peak experience. After sales and leadership stints at ski industry brands and at SIA, Mellin spent a decade as CEO of Factory Design Labs, growing the Denver-based design collective into a full-service global advertising agency, with clients including Oakley, Head, Scott, Aspen Snowmass, and Audi.
At The North Face, where he’s served as Global GM of Mountain Sports since January of 2017, Mellin works on product strategy, innovation and platforms, marketing strategy and execution, partnerships and athlete team composition across a number of sport disciplines, ranging from ski and snowboard to climbing, trail running, and high altitude mountaineering, organizing and synchronizing the +$1.5B mountain and performance sports business for the apparel giant.
A steady diet of outdoor activity from the Mellin family’s home base here in Aspen provides a continuous stream of ideas and product testing feedback from his regular activity partners, who just happen to be some of the best mountain athletes on the planet.
Chief Brand Officer - Jackson Hole Mountain Resort
Tyler LaMotte is a dynamic and passionate brand builder with 20+ years of experience leading transformational product and marketing strategies for world renown, culturally influential companies like Patagonia, Apple, and Adidas. In his current role as Chief Brand Officer at Jackson Hole Mountain Resort (JHMR), he is working to create positive and lasting change at the family run company through the amplification of brand purpose and values led business strategy across the overall JHMR experience. He has served on industry boards such as the Conservation Alliance and Snowsports Industries of America and is a dedicated lifelong snowboarder. He lives with his wife and Bernese Mountain Dog in Jackson, Wyoming.
CEO - Ink Monstr
With a vibrant and bustling 10,000 square foot production facility, over a dozen employees, and a globally recognized client roster including Red Bull, MTV, Nike and Audi, Ink Monstr owner and CEO Reed Silberman hasn’t forgotten his company’s humble beginnings in 2004, living in his van and cutting stickers on a borrowed vinyl plotter set up in a friend’s living room, with the goal of supplementing his income as a snowboard coach at the Aspen Valley Ski and Snowboard Club.
By 2008 his side hustle had grown into a full-time job, and Silberman rented warehouse space in Denver to accommodate his business, extending into design, apparel, and printed vinyl wraps ranging from airplanes to police cars to their entire headquarters, transforming their bare concrete warehouse into a replica a block of Brooklyn Brownstones. The 2016 SBA Small Business Owner of the Year for Colorado, Silberman remains committed to personal and community development, with a variety of development initiatives and events in Denver’s up and coming Sun Valley neighborhood.
Principal - Poor House Love Lab
By the age of 15, Riley Poor possessed the credentials of a bonafide ski bum, spending his teenage years soaking up powder days in Crested Butte, Colorado. His passion for action sports soon lead him to a path of filmmaking. In 2007, this passion inspired Riley to begin shooting Transitions, a documentary that parallels the freeskier Simon Dumont’s life with the sport’s history.
Halfway through the filming of Transitions, on January 10, 2009, Riley’s world profoundly and irrevocably changed. While in Mount Snow, Vermont, for the Winter Dew Tour, Riley suffered a severe spinal cord injury in a swimming pool accident. The incident left him paralyzed in all of his extremities and his core, with some arm movement, but no hand function.
An astounding eight months later, in September 2009, Riley completed Transitions, which debuted to much acclaim, as well as a sold out screening right here at The Meeting.
Riley returns to The Meeting with no shortage of remarkable transitions in the interim. He's worked as an Executive Producer at Nike's Global Production Studio, cofounded Wheelpad, a wheelchair accessible modular home addition for people newly experiencing mobility challenges, and shares an intimate and inspiring account of interabled relationship and love with his partner Andrea Peruzzi through their Poor House Love Lab.
CEO & Founder, The Familie V2
While most know of Steve Astephen for the trailblazing mark he’s made in action sports as an athlete agent, few are aware of his humble beginnings in the outdoor industry aboard a Greyhound bus en route to Vail, CO in hopes of becoming a professional skier. Sadly, his career was cut short due to injury, which led to a stint as Vail Associates Manager of On-Mountain Retail, followed by his founding of “The Otherside,” the first snowboard shop, and the source of the lifelong relationships within the snowboard community that have defined his career since.
In 1994 Astephen moved to San Diego, becoming the team manager for Lamar Snowboards, assembling an All-Star cast of team riders including legends Kevin Jones, Jussi Oksanen, Megan Pishke, among others. While there, Astephen signed the first ever licensing deal for a snowboarding video game with Nintendo.
Again recognizing a gap in the market, Astephen left the brand and retail industry to found the first ever action sports agency, fittingly named “The Familie,” and quickly grew a roster of over 30 top action sports athletes across the full spectrum of winter and summer sports, with services including marketing, public relations, creative, licensing, trend research, event activation and consulting.
In April 2003, Astephen partnered with the Wasserman Media Group, where he served as managing partner for 16 years. During his leadership tenure, Wasserman became the largest athlete representation agency, with over 1600 athletes and partnerships with countless Fortune 500 brands, bringing a high level of brand building ingenuity honed in action sports to such diverse mainstream fields as Professional Golf and the NBA, and forming a successful internal boutique creative house under the Wasserman umbrella, known simply as “The Agency.”
In mid 2019, Astephen again felt the call of his entrepreneurial spirit, and left Wasserman to launch his own agency, “The Familie V.2,” a representation and branding agency working across sports, music, art, and media. An active investor and advisor for such brands as Hoonigan Media Machine, Stance, Kopari, Art of Sport, and Nixon, Astephen currently resides in Cardiff, CA.