The Meeting 2022 Speakers
The Meeting 2022 Speakers
We're so excited for another year of The Meeting. See the 2022 speakers who will be challenging and engaging conversations about the ski industry and beyond.
Vice President, Content Strategy for the Adventure Sports Group at Outside Inc., where he works with the editorial teams at Backpacker, SKI, Climbing, Warren Miller, and National Park Trips to drive audience growth, engagement, and membership. A 24-year veteran of the outdoor media, Micah previously oversaw editorial and branded content for titles like Surfer and Powder, and helped ESPN execute its X Games editorial strategy. He's an accomplished skier, an avid surfer, and can still fall hard enough on a skateboard to make other skaters wince.
Mel has spent her career building high performing teams, with a commitment to creating positive culture change through sports. This work includes her 17 years at Nike, leading businesses across Running, Women’s, Soccer/Football, Snowboarding and most recently as general manager for Nike Skateboarding. She co-founded NEXT VENTŪRES in 2019, inspired by the potential for new businesses to innovate quickly in the sports, health and wellness space. She sits on the boards of Momentous, Honey Stinger, Women in Sports Tech and Outdoor Afro, and is a strategic advisor for the mobile photography app VSCO. She also runs a mountain bike tour guiding company with her husband in Hood River, Oregon.
As Head of Global Activism Strategy at Ben & Jerry’s, Chris leads the ice cream brand in advancing social justice initiatives on a diverse range of topics, including criminal justice reform, voting rights, climate justice, campaign finance reform and LGBTQ+ rights issues. In addition to public facing initiatives such as issue-themed ice cream flavors, the values-driven, B-Corp Certified brand also focuses heavily on equitable ingredients sourcing and partnerships with activist groups and NGO’s across a variety of social justice issues, serving as a model for other business seeking to expand their reach and impact.
Steve "Stix" Nilsen
Vice President of Lifestyle Marketing at Liquid Death Mountain Water
A proven brand connector and profit generator, Stix’s background includes Lifestyle Marketing, Sports Marketing, Branding, Brand Loyalty, on domestic and global stages for Fortune 500 companies including Red Bull, Pabst Brewing Company and White Claw. He is recognized for directing creative projects and programming that significantly drove sales and brand awareness.
A thought-leader, mentor and innovator in the sports and entertainment marketing space, Jason Brown currently serves as Chief Marketing Officer for the mobile-first entertainment and shopping platform, NTWRK. Throughout his 20+ year career in leadership roles at Foot Locker, Fox Sports, NBC Sports, and Pepsico, Jason has maintained a focused and passionate approach to serving the multicultural youth market, bringing his strategic acumen and communications fluency to bear on a diverse range of sports, music, art, and urban culture activations.
Lindsay Yaw Rogers
A former athlete, and Aspen local, Lindsay Yaw Rogers is the founder of Raw Strategy, a boutique brand and content strategy firm focusing on brand storytelling. Raw Strategy helps brands, entrepreneurs, and athletes discover, unpack, and reveal all the power behind their brand story — then map it to revenue drivers for connection and impact. She has worked with NBC, Twitter, Toyota, the Olympic Games, The North Face, Aetna, Olympians, and countless startups creating complex content programs that leverage brand storytelling at its core.
The owner of Fuse, Issa is widely considered one of the foremost marketing experts in youth culture, action and outdoor sports and marketing to millennials and Gen Z. Over the past twenty years he has worked to develop successful youth marketing strategies for over 100 brands including Mountain Dew, Nike, Gatorade, Converse, Amazon, Kraft, Harley-Davidson, Tik Tok, Puma, Burton Snowboards, Zip Car, Champs Sports and MasterCraft. Issa's professional experience is directly related to his personal passion. His sports interests include snowboarding, wakeboarding, surfing and mountain biking.
Partner & Chief Social Officer at independent creative agency Mekanism, leading the agency's social division. Gahan has been at the forefront of social & influencer marketing since 2006, developing social campaigns for brands such as Mountain Dew, Unilever, Amazon, 20th Century Fox, and The Olympics.
Barrett Christy Cummins
Barrett is a snowboard industry veteran with 30 years of experience in action sports culture and 17 years of experience as a mom. Her competitive snowboarding career, spanning the 90’s and early 2000’s, includes highlights such as 11 X Games medals and membership on the first US Olympic team for snowboarding. Barrett’s professional career includes leadership roles in athlete mentoring, marketing and product development at former sponsors Nike and Mervin Mfg. where she helped build some of the most respected brands in snowboarding, Gnu, Lib Tech, and Roxy Snowboards, earning her the 2016 Transworld Snowboarding “Legend Award” honoring her contributions to the sport and industry.
Nick Martini fell in love with filmmaking while skiing professionally in remote corners of the globe. After a series of injuries, he quickly ended up behind the camera and found his true calling; Directing. Bringing the vision and fearlessness further into film production he opened Stept Studios alongside his brother Alex and best friend Cam Riley who were also professional skiers with the mission to tell stories that explore what it means to be human, to inspire, and to influence. In 2022, Nick, Alex and Cam have expanded on Stept’s offerings of creative and production to include a post-production arm, Lockt Editorial and a development department. Vault Rentals, their cinema gear rental company has also expanded to include a facility and studio.
Spencer Reeder joined Audi in 2018 as director of Government Affairs, and leads the Audi U.S. public policy voice on zero-emissions vehicles (ZEVs), including battery electric and hydrogen fuel cell technology, and associated infrastructure.
Reeder before joining Audi worked with Vulcan, Inc., where he was director of the Climate and Energy Program, and led Microsoft co-founder Paul Allen’s global philanthropic investments in climate, energy, and transportation-related issues, including the Smart City Challenge, developed and implemented in partnership with the U.S. Department of Transportation. Reeder was a lead author on the 2014 U.S. National Climate Assessment and earlier served as Lead Policy Strategist for Climate Change at the Washington State Department of Ecology. He has also held research and engineering roles with The Boeing Company, focusing on advanced aerospace materials.
Reeder holds a Bachelor of Science in Chemical Engineering from University of Washington and a Master of Science in Aerospace Engineering Sciences from University of Colorado.
A 8-time X Games medalist (3x Gold) and two time Olympian in Superpipe, Torin Yater-Wallace burst into public consciousness with a surprise podium at X Games Aspen 2011, his silver medal making him at the time the youngest medalist in Winter X history. After a dominant 2013 season Torin seemed destined to be one of the winningest freeskiers of all time, but a series of frightening illnesses, chronicled in the compelling 2018 documentary film “Back to Life,” derailed those plans. Fully recovered from a devastating injury sustained in the 2018 Breckenridge Dew Tour, Torin has set his prodigious focus toward ski filmmaking, with his production company, Deviate Films, slated to drop their third full-length release in the fall of 2022.
Auden has been a trailer insulator, burger flipper, ambulance medic, Outward Bound instructor, high school math and English teacher, and Forest Service goose-nest island builder. He has lectured at Harvard, Yale, Google and Starbucks, and to second graders and Chilean kayakers. His writing has been published in Harvard Business Review, the L.A. Times, Scientific American, Climatic Change, Atlantic.com, Huffington Post, The Denver Post, and other media, and his work has been covered in Outside, Fast Company, Travel + Leisure and Businessweek. In 2006, Auden was named a global warming innovator by Time Magazine and in 2007 he testified to Congress on the impacts of climate change on public lands. His book Getting Green Done: Hard Truths from the Front Lines of the Sustainability Revolution was called “an antidote to greenwash” by NASA climatologist James Hansen.