"ASPEN SNOWMASS, AS A DESTINATION, AND ASPEN SKIING COMPANY, AS A PLACE OF BUSINESS WITH NEARLY 4,000 EMPLOYEES, HAS ALWAYS BEEN AND WILL ALWAYS REMAIN DEDICATED TO TOLERANCE, OPEN-MINDEDNESS, ENVIRONMENTAL SUSTAINABILITY AND CIVILITY."— Aspen Skiing Company CEO, Mike Kaplan
This past spring we placed four big, meaningful words on the mountains. Each word reflects the intersection of values, principles and ideas that Aspen Snowmass holds close. What’s the point? We believe there’s never been a more important time to proclaim from the mountaintops what we stand for, and embrace what brings us together as people. Be on the lookout for a four-part series showing just how much these values mean to us—and consider stepping into the conversation. It’s #TheAspenWay.