Aspen Snowmass Employee Uniforms
While zipping around the mountain, you may notice the POW logo on many of our employee’s uniforms. This is our way of wearing our values on our sleeve. Walter Paecpke founded Aspen Skiing Company, and reinvented Aspen, as a place where people could escape their usual lives, be exposed to new ideas, and go back into the world to help create a better society. Putting POW (Protect Our Winters) on our uniforms is an extension of that idea. We hope our uniforms spark conversations with guests and among employees, and helps drive a climate movement.