The conference at The Meeting in 2015 is presented in partnership with Group Y and will focus on all aspects of content with discussion focused on delivering marketing value, effectively using social platforms, fostering an audience and generating return on investment.There will be multiple panel discussions and group work sessions. Panelists will represent companies and brands such as EpicSignal, Stance, Fuse Marketing, Grind.TV,, Network A, and others.

  • Industry Conference Session Day including lunch
  • Happy hour following conference sessions
  • Guaranteed entry to all ski and snowboard films
  • Ticket for 3 nights of music at the Belly Up
  • Private go-cart racing at Woody Creek Race Track
  • Bike rentals and gondola foot passenger tickets
  • Complimentary drinks at all movies, music and opening party
  • Official event Helly Hansen custom jacket

Conference Schedule

*Schedule below was for 2015 event

9:30 AM

Session I: Maximizing the value of content investment with Brody Leven, Annie Fast & Dan Vaughan. Explore the core challenge of profiting from digital content creation with individual content producers and representatives from Teton Gravity Research and Network A.

10:15 AM

Session II: Effective deployment of digital and social media strategy to deliver an engaged audience with Brendan Gahan,Aaron Carrera & Albina Binyaminova. A discussion focused on the best practices of using the most important platforms to develop an audience, funnel them to your primary source and keep them engaged. Experts will share best practices on YouTube optimization with experiences from Fullscreen and The Orchard alongside social media insights from Mekanismand The Enthusiast's Network including SURFER and Snowboarder.

11 AM

Group Y Birds of a Feather Roundtable Breakout

12:30 PM


1:30 PM

Session III: Individual conversations with Nick Tran & Issa Sawabini will allow for these marketing leaders to share past experience with the use of content by brands such as Taco Bell, Harley Davidson, Mountain Dew and Stance.

2:20 PM

Session IV: What's next? Look into the crystal ball of potential identifying and sharing new technology, emerging platforms and being efficient with Scott McDonald & Gregg Heill. Hear about product innovation and how harnessing technology can alter your ability to create, obtain or distribute content from these leaders experience from Luminati's individual and agency work as well as

3 PM

Group Y Birds of a Feather Roundtable Presentation

4 PM

Happy Hour

Featured Panelists

Aaron Carrera


Aaron Carrera has worked with TEN: The Enthusiast Network for five years. He started with SURFER magazine in 2010 as their first-ever social-media editor. After developing SURFER into the industry leader in social-media reach, he left SURFER in 2013 to lead all social-media strategy and sales for TEN¹s Sports and Entertainment division. Today, Carrera is the general manager of GrindTV, the world¹s largest action- and adventure-sports website, which is Yahoo¹s official action-sports partner. He oversees all editorial and business development for the brand.

Annie Fast

Network A

Annie Fast is the Senior Director of Programming at Network A, an action sports online destination launched by Bedrocket Media. She's been on board since the launch in January 2012; the channel has seen significant success developing into one of the fastest-growing action sports online destinations with over 115-million video views and 740k subscribers on the YouTube platform alone. Her role includes series development, supervising producer throughout production, and managing the programming and distribution of content across various platforms and through social media. She has developed multiple hit series including “Alana Surfer Girl” and “Tuerck’d” by merging action, lifestyle, and engagement into the series.

Brody Leven

Content Creator

Brody Leven is a professional adventure skier who ironically prefers climbing up mountains to skiing down them. That’s weird. He travels the world's mountains, returning with stories to inspire others to tackle difficult challenges.

Greggory Heil

Greggory founded in September 2008 and has led the team to its current position as the world’s largest and fastest video encoding cloud-based SaaS with thousands of clients and millions of encodes under its belt. Greggory leads the engineer team which developed, amongst other industry firsts: Instant Encoding™ and – the Universal URL. Greggory brings over 15 years of demonstrated success in international product development and application hosting services.

Issa Sawabini

Fuse Marketing

Issa is widely considered one of the foremost marketing experts in action sports and related youth culture. He oversees all client service areas at Fuse and specializes in the development and execution of clients' youth targeted marketing strategies. Issa also oversees all Fuse design and digital services working to guide brands in the credible development of youth culture creative. Over the past fifteen years, Issa has worked to develop successful marketing strategies for over 50 mainstream and endemic brands including Mountain Dew, , Nike, Gatorade, Converse, HTC, Adobe, Kraft, Harley-Davidson, Yahoo, Universal Studios, Ford Motor Company, Burton Snowboards, Discover Card and MasterCraft.

Nick Tran


Nick recently joined Stance, Inc. as the VP of Integrated Marketing. Prior to Stance, he worked as the Head of Digital Advertising and Social Media at Taco Bell Corp. In 2013 he was included in Social Media Week’s Social 25 which recognizes the top influential individuals in social media. He provided the keynote at VidCon and was a huge early advocate for collaboration between brands and YouTubers. Some of his favorite projects to date include the first-ever Snapchat film, The Taco Bell Social Media Blackout, The Burner Phone Breakfast Campaign, and the airlifting of a Taco Bell taco truck into the middle of Bethel, Alaska to serve Doritos Locos Tacos to the entire town. During his time at Taco Bell, the brand became AdAge’s Marketers of the Year, AdWeek’s Hottest Digital Brand, and Fast Company’s Most Innovative Brands in Advertising and Marketing.

Brendan Gahan

Epic Signal (Formerly FullScreen)

Gahan is founder of EpicSignal, and works with Fortune 500 brands on their YouTube influencer and community building campaigns. Gahan is on the advisory board for Vidcon, the largest YouTube gathering, he was named Forbes 30 Under 30 in Marketing & Advertising, and was invited to the White House as one of the nation’s youth leaders to advise on how to get the word out about the Affordable Care Act. Brendan was previously the VP of Brand Strategy at Fullscreen, and the Director of Social Media for the creative agency Mekanism. Brendan has been responsible for creating digital video campaigns and strategies for clients including Pepsi, GE, and Corona. Brendan was among the first to leverage YouTube stars – partnering with Smosh in 2006. He has since orchestrated digital influencer and viral campaigns including the 18th most viral ad of all time. He also drove the implementation of the first ever ad integrations on Imgur and Formspring.

Scott McDonald


Scott McDonald is the co-founder of Lumenati, a modern take on the traditional creative agency. Formed in 2014 with advertising legend Alex Bogusky, Lumenati is one part agency and one part product incubator. Scott is the driving force in a community of artists, inventors, writers, and musicians dedicated to creating innovative content for global brands. Inventor of the CS1, a video camera that brings filmmaking to the masses, Scott is pioneering hardware and software for content creation in a modern landscape.

Albina Binyaminova

The Orchard

Albina Binyaminova is the Manager of Video Services at The Orchard, a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. She has worked on platforms, like YouTube, and in the digital video realm for 5 years, with 4 of those years maintaining heavy emphasis on content monetization and audience development at The Orchard. Her role includes providing insights and recommendations to clients on how to leverage their content, be it audio or video (or both!), for monetization on the YouTube platform. Albina also oversees a team that monitors and protects a high volume of content and ensuing copyrights for clients.

Dan Vaughan

Teton Gravity Research

Dan Vaughan - VP Digital Media & Services – Previously the Director of Sales Development and Marketing at TransWorld Media, Vaughan brings over fifteen years of “blue-chip” media experience across diversified fields including digital and traditional media, web development & design, creative services management, content productioin and sales development to Teton Gravity Research.

Pat Parnell

Conference Host

Parnell has been focused in the world of action sports commentating for almost 2 decades. He has covered All Vans Triple Crowns, Gravity Games, Dew Tour, ASP Tour, Supercross, Maloof Money Cup, NBC’s World of Adventure Sports, US Snowboarding Grand Prix’s as well as 5 Winter and Summer Olympics. Pat was also the host of FUEL TV’s Daily Habit for 6 years and is currently producing and hosting programs for Outside Television.