Aspen Skiing Company (ASC) is pleased to announce the release of Ski Town, Race Town: A Celebration of Ski Racing in Aspen—Roch Cup to World Cup Finals. The 240-page book celebrates the 2017 World Cup Finals that were held in Aspen in March 2017, as well as Aspen’s long history of top-level ski racing. It was edited by ASC’s director of community engagement Michael Miracle (formerly of Skiing magazine and Aspen Sojourner) and Christin Cooper-Taché (Olympic silver medalist, five-time World Cup winner, and 30-year ski-racing broadcast host and journalist).

Content Highlights Include:

  • The story of the Roch Cup, which in many ways is Aspen’s origin story as a ski town;
  • A series of conversations with local ski-racing luminaries including Bill Marolt, Dave Durrance, Bob Beattie, and Mark Taché, among others;
  • 20 pages of reporting and photography from the 2017 World Cup Finals ski races;
  • An annotated run-through of the America’s Downhill race course, written by AJ Kitt;
  • A feature story about Mikaela Shiffrin’s 2016-17 season, which culminated with her being the first American ever to collect the overall World Cup Crystal Globe on home soil;
  • 48 pages of photo essays by Dan Bayer capturing the magic of the 2017 finals.
Ski Town Race Town Book
Ski Town Race Town Book

The book was designed by Michael Aberman, former design director at the Aspen Art Museum, and was printed by die Keure, a producer of art books in Belgium. Aberman used eight different papers for the book, including two from a paper family whose textures are inspired by snow surfaces. His intention was to mimic the changes in snow texture seen on the mountain over the course of a ski season.

“The World Cup Finals have been described as the most community-unifying event in Aspen in a generation,” says Miracle. “We wanted to honor its success by producing a spirited reminder of what went down, as well as tying the finals’ story to the bigger ski-racing legacy of Aspen, which goes back seven decades.”

The book retails for $79.

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