Climate change is the greatest threat facing humanity, not to mention the ski industry. Because the problem is so big, the fix won’t come through changing light bulbs; government must act.

That’s why our No. 1 priority is using the snow sports community as a lever to drive policy change.

To date, Aspen Skiing Company has effected change in many ways.

Below are some of the causes we have advocated for as a company, both for a better and more sustainable environment, and for a more just and equal society.

PROTECT OUR WINTERS (POW)

Aspen Skiing Company has been an avid supporter of the Protect Our Winters campaign, with our Vice President of Sustainability, Auden Schendler, serving as the current Board Chairman. Together as an industry, we have helped create a movement to lobby Congress to take action on climate change.

We are so committed to Protect Our Winters that every Aspen Snowmass uniform includes the POW logo on the sleeve, in an effort to raise awareness with our guests and demonstrate our values.

Learn more about Protect Our Winters.
Aspen Snowmass Activism
Aspen Snowmass Activism

POW SEVEN PLEDGE

We helped create and promote the POW Seven Pledge as a means to simplify the most important actions you can do to effect change. There is so much information out there, it’s tough to know what to do, much less know that you’re actually making a difference. We’ll make it super-easy for you. We’ve consolidated the best and most effective actions into one short list. The POW SEVEN is simple and effective. Pledge to do the POW SEVEN once a month and you’ll make a difference.

Take the Pledge Now.
Aspen Snowmass Activism
Aspen Snowmass Activism

BICEP (BUSINESS FOR INNOVATIVE CLIMATE & ENERGY POLICY)

Aspen Skiing Company joined BICEP in 2009 because it strongly believes that the scope and scale of the climate problem means businesses need to rethink their approach to climate change. For that reason, we have implemented industry leading energy efficiency and renewable energy problems, and have played a primary role as a policy advocate through BICEP.

Learn more about BICEP.
Aspen Snowmass Activism
Aspen Snowmass Activism

AMICUS BRIEF

In August of 2006, ASC filed an Amicus Brief on behalf of MA v. EPA arguing that the EPA needs to regulate carbon dioxide pollution and has the authority to do so under the Clean Air Act. In April 2007, the Supreme Court ruled in favor of Massachusetts, whose position our brief supported. At the time of this ruling Auden Schendler, ASC's Executive Director for Community and Environmental Responsibility, also testified in Congress on the threats climate change poses to the ski industry.
Save Snow Campaign Aspen Skiing Company
Save Snow Campaign Aspen Skiing Company

SAVE SNOW CAMPAIGN

Launched in the fall of 2006, the Save Snow campaign featured a series three full page ads that ran as part of Aspen Skiing Company's winter advertising campaign. In 2007 new ads were produced featuring local athletes. In 2008 ads featured ASC employees doing their jobs in sustainable ways. These ads were an integral part of ASC's overall marketing strategy and sought to create heightened awareness of climate impacts on the snow sports industry while encouraging guests to take action.
Marriage equality LGBTQ Aspen Snowmass
Marriage equality LGBTQ Aspen Snowmass

SUPPORT FOR MARRIAGE EQUALITY

In March 2015, Aspen Skiing Company joined 378 other employers and employer organizations in signing anamicus curiaebrief filed to the U.S. Supreme Court urging the High Court to consider the burdens imposed on both employers and employees by a fractured legal landscape with no uniform rule on same-sex marriage.Aspen Skiing Company, as well as other employers across the nation, share a desire to attract and retain a talented workforce. As the brief pointed out, most Americans live in jurisdictions where same-sex marriages are recognized. However, the laws of many states continued to prohibit same-sex couples from marrying, and decline to recognize these valid, existing marriages from other states. This makes it hard to recruit and retain good employees, and to allocate benefits in patchwork legal framework. In coordination with our fellow signatories, Aspen Skiing Company presented empirical evidence showing the value of diversity and inclusion in the workplace and the detrimental effect of the absence of a single, uniform law in this area.