Climate change is the greatest threat facing the ski industry, not to mention humanity. Changing light bulbs won't fix this problem; government must act.

Our number one priority is using our voice, influence and audience as a lever to drive policy change.

To date, Aspen Skiing Company has effected change in many ways. See below to see some of the causes we have advocated for as a company.
Aspen Snowmass logo
Aspen Snowmass logo

Protect Our Winters (POW)

Aspen Skiing Company has been an avid supporter of the Protect Our Winters campaign, with our Senior Vice President of Sustainability, Auden Schendler, serving as the current Board Chairman. Together as an industry, we have helped create a movement to lobby Congress to take action on climate change.

We are so committed to Protect Our Winters that every Aspen Snowmass uniform includes the POW logo on the sleeve, in an effort to raise awareness with our guests and demonstrate our values.

Check out POW's latest report on how climate change is impacting the world of winter sports.

To learn more about Protect Our Winters, go to www.protectourwinters.org.

Environmental Campaigns

Give A Flake campaign ad
Give A Flake campaign ad

Over the last several years, we have made our values a central theme in our advertising. Whether it was featuring thought-leaders on climate change and accessibility in the Mind, Body, Spirit campaign in 2015–2016, or rallying for political action on climate change through the Give a Flake campaign in 2018-19, we've made our priorities known.

Op-Eds of Influence

Aspen Skiing Company - Op Eds
Aspen Skiing Company - Op Eds

Making our opinions known in the national discourse has been a critical part of our political activism. From CEO Mike Kaplan's call to tone-down anti-immigration rhetoric in the Wall Street Journal to Senior Vice President of Sustainability Auden Schendler's many writings, we have published our opinions in many of America's most influential publications and outlets.

Stopping Climate Change is Hopeless. Let's Do It – by Auden Schendler and Andrew P. Jones NY Times, October 6, 2018
Climate Change: Too Many Visionaries, Too Few Grunts – by Auden Schendler

Climate Activist's Road Map

We Are Still Here, Mike Kaplan Op-Ed Aspen Skiing Company
We Are Still Here, Mike Kaplan Op-Ed Aspen Skiing Company

Protect Our Winters created the Climate Activist's Roadmap to make your lives easier. Seems like we are bombarded on a daily basis with stories of climate impacts on people's lives and livelihoods along with a recent spate of news about shifting United States priorities slowing global progress on policies that might ameliorate these impacts. There is so much information out there, it’s tough to know what to do, much less know that you’re actually making a difference.The Roadmap gives you high impact actions that do have an influence on our elected officials. They are actions too many discuss, but too few actually complete. These actions include calling/emailing or even writing your elected official, learning more about the issue so that the next time you are debating climate science you have the tools, using social media to raise awareness, spending your money with businesses that share your values and making changes in your own life.

Check our the Climate Activist's Roadmap.

Xcel's Renewable Energy Plan

Wind turbines
Wind turbines

Aspen Skiing Company has teamed up with new sister organization Alterra Mountain Co. and nonprofit partner Protect Our Winters (POW) to support a proposal by Xcel Energy to close two coal-burning power plants. In exchange, Colorado’s biggest utility company is asking for proposals to construct 1 GW wind, 600 MW solar and 700 MW natural gas power plants from scratch. This shift to clean energy would move the state from 29% renewable to 55% by 2026. In January of 2018, Auden Schendler — Skico’s Senior Vice President of Sustainability and Community Engagement — provided written testimony to the Colorado Public Utilities Commission on behalf of Aspen Skiing Company, Alterra and nonprofit partner Protect Our Winters (POW) in support of Xcel’s proposal and detailing how the decision benefits the ski industry and the environment as a whole. The commission will most likely vote on the plan in March. Read Auden Schendler’s testimony.

For more information and updates on the passage of Xcel’s plan, check out the following links:

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