Aspen, Colorado is first and foremost a ski town and the outdoors dominate the thoughts of many shoppers. Whether you forgot to pack your ski goggles, are looking for some time off the mountain or you are taking this opportunity to upgrade your outerwear in a town with the best selection, shopping for gear and apparel in Aspen is a must.

Four mountain sports shopping
Four mountain sports shopping

Start your shopping at the Four Mountain Sports at 520 E. Durant Ave. The Aspen Snowmass outpost of this popular rental shop (which has nine locations in the valley) also includes an enormous selection of gear, apparel, outerwear and optics. You will also find the Helly Hansen Concept Store where the latest gear can be tried on, purchased and then put to the test on one of our four mountains.

Opened last year, Aspen Shop is a curated boutique of all-things-Aspen-Snowmass. It's the go-to place for Aspen-leaf logowear from the resort. A portion of the proceeds are donated to Protect Our Winters. Also, The Boutique at The Little Nell is another one of Aspen's most chic boutiques, located in the lobby at The Little Nell Hotel. Shop for luxurious gifts and souvenirs such as clothing, jewelry, handbags, totes, hats, artwork, and more.

The shopping in Aspen Snowmass surpasses all other Colorado ski resorts by far.


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