The Aspen Way

This past spring you might have seen four big, meaningful words standing tall on the mountains. Some came and went quickly. (You can only hang giant letters from a gondola cable for so long). Others will stay for a while. In all cases, they represent the intersection of values, principles and ideas that Aspen Snowmass holds close. But what’s the point? We believe there’s never been a more important time to proclaim from the mountaintops what we stand for, and embrace what brings us together as people. Be on the lookout for a four-part series showing just how much these values mean to us—and consider stepping into the conversation. It’s #TheAspenWay.

The Aspen Way Love
The Aspen Way Love

The Aspen Way Unity
The Aspen Way Unity

LOVE

No one chooses love. It finds you. Aspen fell for Gay Ski Week in the 1970s. We only regret not finding each other sooner. The only question now is how we open our hearts even bigger. Not just to people, but to the whole world around us. Love—it’s #TheAspenWay.

UNITY

The mountains don’t discriminate, and neither do we. Neither should anyone. Ethnicity, religion, race, gender-identity. We’re better together. On the mountain, at work, as a nation, as members of the human race. Unity—it’s #TheAspenWay.

The Aspen Way Respect
The Aspen Way Respect

The Aspen Way Commit
The Aspen Way Commit

RESPECT

Sometimes respect isn't passive, and means more than leaving things be. Sometimes it means sticking up for something. Like the environment, so the next generation can ski or ride. Or the value of science and the certainty of facts. Or even respect for each other. Respect—it’s #TheAspenWay.

COMMIT

That knot in your stomach? It's a sign you’re about to do something uncomfortable, risky even. Could be dropping into the halfpipe or riding a chairlift for the first time. Could be heading to a street protest or speaking up when it’s not easy. Bottom line: it’s always worth it. Commit—it’s #TheAspenWay.

The Aspen Way Respect
The Aspen Way Behind the Scenes TImelapse

MORE ABOUT OUR VALUES, ON AND OFF OUR MOUNTAINS

#THEASPENWAY