After Aspen Snowmass was shut down by state order on March 15, much of our staff pivoted to community work. Within days, we’d set up a market-style food giveaway at the base of Buttermilk, where we prepped, packaged and handed out vegetables, fruits, bread and dairy to the local community. Then we joined forces with Food Bank of the Rockies to run a weekly drive-thru at Basalt Middle School, now in its third month. The turn-out was both immediate and alarming, with cars often lining up as early as 9am for a noon start. The events expertise of our team has been on full display as they lead the efficient distribution of fresh fruits and vegetables, dry goods, dairy and meat to hundreds of local families.
Of course, the pandemic has impacted households in ways other than food. In a scramble for the ages, a cross-departmental group of Aspen Snowmass employees and community members reached out to 320 internet-less kids to help them get online before distance learning started—and they did it with no parent names for the households. And the list goes on: The Limelight Aspen hotel turned itself over to the local Incident Management Team, which had run out of space. Aspen Snowmass is getting cash to food banks; coordinating food delivery to senior citizens; donating buffs to our hospitals so they can conserve medical-grade masks; and using our purchasing department to procure thousands of diapers and feminine products.