Other times, the team was touched by the generosity of those who donated.
"One day an Audi rolled up and asked if they could donate some food," remembers Joey Woltemath, Senior Operations Manager for Event Marketing at Aspen Skiing Company. "And of course we said 'yes.' She opened up the back and there were bags of food stacked to the ceiling. Her daughter got out and started to help unload and the women said, 'we just got our stimulus check and decided we didn't need it, so we went shopping for the food bank.' The stories of kindness and generosity have been endless over the last year."
Fifty-two weeks since the food drive started, SkiCo has handed out more than 1.175 million pounds of food. (“We thought it would be a couple weeks,” says Berman. “We had no idea that it would last this long.”) And at the request of a local nonprofit, SkiCo also ran weekly food distributions in Glenwood Springs and Rifle for 20 weeks. Even when the events team’s scheduled roared back to life, they managed the distribution with the same level of care and attention as the world-class competitions for athletes whizzing off the super pipe to qualify for the Olympics. In all, SkiCo donated 7,150 labor hours and served more than 13,480 households.
“COVID shed a light on the fact that our valley has historically been underserved,” says Berman. “And one of the silver linings of this distribution is that, in partnership with Aspen Family Connections and Food Bank of the Rockies, we’ve built infrastructure and, critically, trust within the community to feed more families.”