GIVE A FLAKE

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Non-profit organizations working to advocate for the climate depend on your contributions now more than ever. It's time to support the organizations doing critical work to advance climate solutions.

Our partner, Protect Our Winters, is mobilizing the outdoor sports community against climate change. Become a member and donate to POW today. The POW Action Fund works to make action on climate change a top policy priority for the outdoor sports community. POW Action Fund not only works to support elected officials who will take legitimate action on climate, they also work to identify those who deny the science and work against climate solutions and hold them accountable.

Donate to POW ACTION FUND

SHOW THEM WHY YOU GIVE A FLAKE

Pick an issue you care about, select an image that relates to it, then create your very own flake image. Post this image on your favorite social media channel to help spread the word about why you #GiveAFlake about this issue.

LEARN HOW ASPEN SNOWMASS GIVES A FLAKE

At Aspen Skiing Company, we are committed to protecting the environment and leading the way on corporate responsibility and sustainability. We work on these issues through operations, advocacy, and philanthropy, internally, locally, and nationally. Learn more about how we Give A Flake.

1. We’re Activists and Climate Street Fighters, Lobbying in Washington DC and State Capitals

In 2006, Aspen Skiing Company filed an Amicus Brief on behalf of MASSACHUSETTS v. EPA arguing that the EPA has the authority to regulate carbon dioxide pollution do so under the Clean Air Act. Massachusetts won, and the ruling became arguably the most important piece of climate law on the planet. Today, we continue similar high-leverage activism, with Protect Our Winters, in support of greening local utilities, and by engaging the local community and our guests in activism. In 2006, Aspen Skiing Company filed an Amicus Brief on behalf of MASSACHUSETTS v. EPA arguing that the EPA has the authority to regulate carbon dioxide pollution do so under the Clean Air Act. Massachusetts won, and the ruling became arguably the most important piece of climate law on the planet. Today, we continue similar high-leverage activism, with Protect Our Winters, in support of greening local utilities, and by engaging the local community and our guests in activism.

2. We Fight for Clean Power

Starting in 1997, Aspen Skiing Company pioneered ski industry wind power when we ran the Cirque lift on 100% wind power. But we realized we needed more systemic change. In 2018, Aspen Skiing Company teamed up with Alterra Mountain Co. and Protect Our Winters to support a proposal by Xcel Energy to close two coal-burning power plants and replace them with solar, wind, and natural gas. This shift to clean energy would move the state of Colorado from 29% renewable to 55% by 2026. Almost simultaneously, and after more than a decade of support and pressure from ASC, our local utility committed to 70% renewable energy by 2030, then beat that goal by a decade. Starting in 1997, Aspen Skiing Company pioneered ski industry wind power when we ran the Cirque lift on 100% wind power. But we realized we needed more systemic change. In 2018, Aspen Skiing Company teamed up with Alterra Mountain Co. and Protect Our Winters to support a proposal by Xcel Energy to close two coal-burning power plants and replace them with solar, wind, and natural gas. This shift to clean energy would move the state of Colorado from 29% renewable to 55% by 2026. Almost simultaneously, and after more than a decade of support and pressure from ASC, our local utility committed to 70% renewable energy by 2030, then beat that goal by a decade.

3. We Created The Environment Foundation

When we're not working, we're outside. Through the Environment Foundation we are working to protect habitat, ecosystems, the climate system, and the biodiversity that we depend upon. The foundation is funded through a volunteer payroll deduction plan. Each buck an employee donates gets matched by the Aspen Community Foundation and Aspen Skiing Company's Family Fund. Over 20 years we have donated more than $3,500,000 to hundreds of projects. And who makes the decisions and runs the philanthropy: employees, natch. When we're not working, we're outside. Through the Environment Foundation we are working to protect habitat, ecosystems, the climate system, and the biodiversity that we depend upon. The foundation is funded through a volunteer payroll deduction plan. Each buck an employee donates gets matched by the Aspen Community Foundation and Aspen Skiing Company's Family Fund. Over 20 years we have donated more than $3,500,000 to hundreds of projects. And who makes the decisions and runs the philanthropy: employees, natch.

4. We Partner With Protect Our Winters

Aspen Skiing Company has been an avid supporter of the non-profit Protect Our Winters for years. Together we are using the power and influence of the outdoor industry to seed a larger climate movement. We are so committed to Protect Our Winters that every Aspen Snowmass uniform includes the POW logo on the sleeve, in an effort to move guest to action.

Snowcat at Aspen Highlands at Aspen Snowmass

5. We Do Our Best to Operate Sustainably

Our priority is to cut our carbon footprint, and we have led the industry in doing so since 1997. But to us, “going green” is about more than just our corporate conscience. It makes excellent business sense too. We have fine-tuned our operations at Aspen Skiing Company in several key areas: groundbreaking clean energy investment in solar, small hydro and coal mine methane capture; pioneering LEED-certified green buildings (we’ve built 7, including one of the first); sustainably sourced food and beverage options; incentivizing public transportation for employees, CEO leadership in climate activism, MBA program lecturing and widespread publication; and more. Our priority is to cut our carbon footprint, and we have led the industry in doing so since 1997. But to us, “going green” is about more than just our corporate conscience. It makes excellent business sense too. We have fine-tuned our operations at Aspen Skiing Company in several key areas: groundbreaking clean energy investment in solar, small hydro and coal mine methane capture; pioneering LEED-certified green buildings (we’ve built 7, including one of the first); sustainably sourced food and beverage options; incentivizing public transportation for employees, CEO leadership in climate activism, MBA program lecturing and widespread publication; and more.

1. We’re Activists and Climate Street Fighters, Lobbying in Washington DC and State Capitals

In 2006, Aspen Skiing Company filed an Amicus Brief on behalf of MASSACHUSETTS v. EPA arguing that the EPA has the authority to regulate carbon dioxide pollution do so under the Clean Air Act. Massachusetts won, and the ruling became arguably the most important piece of climate law on the planet. Today, we continue similar high-leverage activism, with Protect Our Winters, in support of greening local utilities, and by engaging the local community and our guests in activism. In 2006, Aspen Skiing Company filed an Amicus Brief on behalf of MASSACHUSETTS v. EPA arguing that the EPA has the authority to regulate carbon dioxide pollution do so under the Clean Air Act. Massachusetts won, and the ruling became arguably the most important piece of climate law on the planet. Today, we continue similar high-leverage activism, with Protect Our Winters, in support of greening local utilities, and by engaging the local community and our guests in activism.

2. We Fight for Clean Power

Starting in 1997, Aspen Skiing Company pioneered ski industry wind power when we ran the Cirque lift on 100% wind power. But we realized we needed more systemic change. In 2018, Aspen Skiing Company teamed up with Alterra Mountain Co. and Protect Our Winters to support a proposal by Xcel Energy to close two coal-burning power plants and replace them with solar, wind, and natural gas. This shift to clean energy would move the state of Colorado from 29% renewable to 55% by 2026. Almost simultaneously, and after more than a decade of support and pressure from ASC, our local utility committed to 70% renewable energy by 2030, then beat that goal by a decade. Starting in 1997, Aspen Skiing Company pioneered ski industry wind power when we ran the Cirque lift on 100% wind power. But we realized we needed more systemic change. In 2018, Aspen Skiing Company teamed up with Alterra Mountain Co. and Protect Our Winters to support a proposal by Xcel Energy to close two coal-burning power plants and replace them with solar, wind, and natural gas. This shift to clean energy would move the state of Colorado from 29% renewable to 55% by 2026. Almost simultaneously, and after more than a decade of support and pressure from ASC, our local utility committed to 70% renewable energy by 2030, then beat that goal by a decade.

3. We Created The Environment Foundation

When we're not working, we're outside. Through the Environment Foundation we are working to protect habitat, ecosystems, the climate system, and the biodiversity that we depend upon. The foundation is funded through a volunteer payroll deduction plan. Each buck an employee donates gets matched by the Aspen Community Foundation and Aspen Skiing Company's Family Fund. Over 20 years we have donated more than $3,500,000 to hundreds of projects. And who makes the decisions and runs the philanthropy: employees, natch. When we're not working, we're outside. Through the Environment Foundation we are working to protect habitat, ecosystems, the climate system, and the biodiversity that we depend upon. The foundation is funded through a volunteer payroll deduction plan. Each buck an employee donates gets matched by the Aspen Community Foundation and Aspen Skiing Company's Family Fund. Over 20 years we have donated more than $3,500,000 to hundreds of projects. And who makes the decisions and runs the philanthropy: employees, natch.

4. We Partner With Protect Our Winters

Aspen Skiing Company has been an avid supporter of the non-profit Protect Our Winters for years. Together we are using the power and influence of the outdoor industry to seed a larger climate movement. We are so committed to Protect Our Winters that every Aspen Snowmass uniform includes the POW logo on the sleeve, in an effort to move guest to action.

5. We Do Our Best to Operate Sustainably

Our priority is to cut our carbon footprint, and we have led the industry in doing so since 1997. But to us, “going green” is about more than just our corporate conscience. It makes excellent business sense too. We have fine-tuned our operations at Aspen Skiing Company in several key areas: groundbreaking clean energy investment in solar, small hydro and coal mine methane capture; pioneering LEED-certified green buildings (we’ve built 7, including one of the first); sustainably sourced food and beverage options; incentivizing public transportation for employees, CEO leadership in climate activism, MBA program lecturing and widespread publication; and more. Our priority is to cut our carbon footprint, and we have led the industry in doing so since 1997. But to us, “going green” is about more than just our corporate conscience. It makes excellent business sense too. We have fine-tuned our operations at Aspen Skiing Company in several key areas: groundbreaking clean energy investment in solar, small hydro and coal mine methane capture; pioneering LEED-certified green buildings (we’ve built 7, including one of the first); sustainably sourced food and beverage options; incentivizing public transportation for employees, CEO leadership in climate activism, MBA program lecturing and widespread publication; and more.

GET EDUCATED ON THE FACTS

Trump's Top 7 Flake-Ups

It is impossible to Give A Flake about climate change today in America without talking about Donald Trump.

The truth is that many of Mr. Trump’s policies directly diminish our business and threaten our ability to operate, today and into the future. To Give A Flake today is to grapple with some of the policies the president has enacted.

The New York Times reported that the current administration has rolled back or plans to eliminate some 85 different environmental rules. We’ve selected seven that seem to us unnecessary and nonsensical.

Read More

FLASH SALE: Purchase lift tickets, lessons, or rentals now through December 6 and we will donate 10% of sales to our partner, Protect Our Winters Action Fund. Details

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