At Aspen Snowmass, our approach to promoting racial justice is to always continue learning; to teach employees and guests how to be anti-racist; to create a more welcoming environment for all people of color; and to use our influence to promote equity.
The truth is, we didn’t have a good answer. But our conversations with him, and other Black leaders, friends, employees, and colleagues, was step one in our commitment to the fight for racial justice, and to a deeper understanding of the challenges and inequities that Black Americans—and all people of color—face on a daily basis.
We recognize that we sit on ancestral land that was once a hunting ground for the Native American Utes—and that our community is made up of a large number of Latino/a people, as well as individuals and families from all over the world.
At Aspen Snowmass, we want all people of color to feel not only welcome, but at home.
Our Journey Thus Far
We Support Voters' Rights
In July 2021, Aspen Snowmass joined more than 160 companies in signing a letter to Congress urging the passage of the John Lewis Voting Rights Advancement Act. Here’s why.
A message from Aspen Skiing Company President and CEO Mike Kaplan, and Paula and Jim Crown, ASC's Managing Partners, on the company's renewed commitment to equity, social justice, and inclusivity.
Expanding Our Horizons
Creating a better world takes real action. Join us by expanding your own knowledge and involvement.
Learn more ...
... about the National Brotherhood of Skiers.
... to Aspen Words, helping to stock our libraries with anti-racist and Black-authored books.
... to Seeing White, a podcast that describes the impacts of whiteness on society.
... with former Buttermilk and Snowmass Patroller Wayne Hare's Civil Conversations project.
The Road Ahead
Getting to the place we want to be will take many changes big and small. Integrating more unconscious bias training. Hosting events like a Latino Snow and Conservation Week. Offering major financial and institutional support for organizations taking kids skiing who wouldn’t otherwise have access to the slopes. Fighting voter suppression by supporting voting rights legislation like the John Lewis Voting Rights Advancement Act. And this is just the short list.