What's New Winter 2014-15


Aspen Snowmass is more than just a place; it’s a state of mind where people merge together in an epicenter of outdoors and culture, adventure and glamour and duct-tape-to-diamonds.  This is where mind, body and spirit unite to form the Aspen Idea. An idea that cultivates a state of bliss meant to inspire and invigorate away from the hustle and bustle of daily life. Whether gliding down Highland Bowl in knee deep powder, grabbing an après cocktail around the roaring fireplace in the Limelight Hotel or watching a child’s face light up after making the perfect ski turn, Aspen Snowmass creates lifelong memories that simply cannot be packaged or replicated. The Aspen Idea, a concept that is meant to stir the soul, feed the flame and renew the spirit in the most stunning outdoor landscape.

Mountain News

$10 Million Improvements at Buttermilk Including The Hideout, New Children’s Center

New this season, Aspen Snowmass is excited to unveil The Hideout, part of the $10 million Phase One improvements at Buttermilk. This state-0f-the-art children’s center at the base of Buttermilk will give children and families a world-class facility with improved entry for drop off and direct access to the mountain while also using mountain adventure that fosters every child’s imagination. The 7,500-square-foot-facility will offer a fresh new approach to kids programming by seamlessly mixing indoor play with ski instruction. The Hideout is included in Phase One of the Buttermilk base area improvements along with parking lot and drop-off/pick-up improvements. Phase Two will see a new Skier Services building for ticketing, rental retail and additional amenities.

Family Entertainment at Snowmass Including NEW Snow Tubing

New at Snowmass beginning Dec. 19, 2014, the mountain will feature four lanes of lift-served snow tubing perfect for an afternoon of sliding down snow with the family. Built for ages four-fourteen, the new tubing facilities at Elk Camp will provide non-stop laughter and fun and will be included in all children’s ski school lessons. In addition to the new snow tubing, Snowmass features an abundance of family-friendly activities, events and deals such as Ullr Nights at Elk Camp, the Treehouse Kid’s Adventure Center at Snowmass, Kids Ski Free program and more. In honor of the Norse God of Snow, Ullr, Elk Camp at Snowmass is transformed into a nighttime winter wonderland at Ullr Nights. Guests and locals alike are encouraged to light up the night with friends and family while enjoying old-fashioned winter outdoor activities such as a visit to the Volcano, the tubing hill, snowbiking, s'mores and hot chocolate by the bonfire and ice skating. During the day, the Treehouse Kid’s Adventure Center at Snowmass is a one-stop-shop for Ski & Snowboard School check-in and rental/retail. The center also boasts children’s entertainment, from a family-friendly climbing room, to teen activities, to a host of themed rooms for ages eight weeks and older. As if the exciting array of family entertainment was not enough, Aspen Snowmass allows all children aged six and under the chance to ski or ride for free throughout the entire winter season. To watch a video about the family fun at Ullr Nights click here.

Art in Unexpected Places

Beginning in 2005, contemporary art and skiing became partners in Colorado through a forward-thinking collaboration between the Aspen Art Museum and the Aspen Skiing Company. Recognized in 2013 as a National Arts Award recipient for ‘Best Businesses Partnering with the Arts,’ Aspen Skiing Companies commitment to creating Art in Unexpected places has engaged guests on an entirely different level unheard of in the ski industry. Since the inauguration of the program, Aspen Snowmass has implemented an array of artist collaborations across the Companies four mountains in places such as on-mountain dining locales, across the slopes and on the resort’s lift tickets. These collaborations have ranged from working with world-renowned artists such as Walter Niedermayr, Peter Doig, Mamma Andersson and more. Each year a new artist is commissioned to create art for Aspen Snowmasses’ lift tickets, and this year artist Anne Collier has produced three unique photographs of the famous record single Ain’t No Mountain High Enough. Written by Nickolas Ashford and Valerie Simpson in 1966 and originally recorded under the Tamla Motown label, Ain’t No Mountain High Enough was also recorded by Diana Ross and Marvin Gaye. Collier’s series includes images of the Ashford/Simpson, Diana Ross, and Marvin Gaye albums, which will be featured on the 2014–15 ski season lift ticket. To watch a video about the progression of Art in Unexpected places click here.

At the Forefront of Sustainability

Today, sustainability at Aspen Skiing Company (ASC) means staying in business forever. In order to do so, ASC has not only partnered with big trade groups in order to leverage this greater power for both national and state climate change policy, but the Company entered into an unlikely partnership with the Elk Creek coal mine to create a coal-mine-methane-to-electricity plant that creates 24 million kilowatt hours of electricity annually, roughly the same amount the Company’s ski resort’s use. In addition, ASC staff members have been to Washington D.C. eight times since 2012 in order to lobby on climate change and other issues. On the state level, ASC worked with Conservation Colorado and others to support, and successfully pass, key climate legislation in Colorado. State House Bill 252 increased the rural electric co-ops’ required portion of renewable energy to 20% from 10%. Lastly, in partnering with the Elk Creek coal mine on a $5.5 million investment in order to capture waste methane vented from the coal mine to generate carbon negative electricity that fuels ASC’s businesses, the Company has set the bar high for being a responsible company.

X Games Return to Aspen Jan. 22-25, 2015

For the 14th consecutive year, Aspen will host the world-renowned X Games Jan. 22-25, 2015 at Buttermilk. ESPN and Aspen Skiing Company have reached a milestone agreement in principle that will keep the X Games in Aspen Snowmass, Colo. through 2019. After a comprehensive bidding process, ESPN chose to continue its long-term relationship with Aspen Skiing Company, already the longest-tenured X Games host city. Watch the full announcement here.  

Aspen Mountain to Host 2017 Audi FIS Alpine World Cup Finals
The International Ski Federation awarded Aspen the 2017 Audi FIS Alpine World Cup Finals. This marks the first time the event has been held in the U.S. in 20 years. The Mar. 15-19, 2017 event will feature the best men’s and women’s alpine skiing athletes in the world, competing in downhill, super G, giant slalom, slalom and nation’s team event. Aspen has a long history of World Cup ski racing and not only hosted the first World Championships outside of Europe in 1950, but also has been a yearly stop for the Women’s World Cup that will once again return Nov. 28-29, 2014. To watch a video from the 2011 Women’s World Cup races click here.

Mountain Collective Adds Ski Banff-Lake Louise-Sunshine to Pass
The Mountain Collective™ has added another premier independent ski destination in North America to its roster of iconic mountains for the 2014-15 winter season. Ski Banff-Lake Louise-Sunshine joins AltaSnowbird, Aspen Snowmass, Jackson Hole, Mammoth Mountain, Squaw Valley/Alpine Meadows and Whistler Blackcomb in this unprecedented collaboration of destinations. The Mountain Collective™ Pass includes two days of skiing or riding at each of the seven destinations, plus a 50 percent discount on all additional days with no blackout dates. On top of access to 15 mountains with more than 38,000 acres of terrain, 212 lifts and an unmatched reputation for snow quality, quantity and steeps, passholders also receive exclusive lodging deals throughout the season. Passes are available online through an exclusive technology, distribution and marketing partnership with Liftopia at www.MountainCollective.com. Passes are available at the price of $399. Pricing for the kid’s pass (ages 12 and under) has been reduced more than 55 percent to just $99 for the 2014-15 season offering an incredible deal for families.

Capital Improvements that Enhance the Guest Experience
Over the past five years Aspen Skiing Company (ASC) has invested approximately $68 million to both on-mountain capital improvements as well as hospitality upgrades at both the Limelight Hotel and The Little Nell. This has included everything from new terrain—Burnt Mountain featuring 230 acres of new terrain at Snowmass, new restaurants including the Elk Camp restaurant at Snowmass, the Treehouse—a state of the art children’s center in Snowmass, the Hideout—a 7,500 square-foot children’s center at the base of Buttermilk and upgrades/renovations to both the Limelight Hotel and The Little Nell.

Hospitality News

The Limelight Hotel “Lightens Up” All 126 Guest Rooms with Upgrades
This fall, the Limelight Hotel is “lightening up” the room décor to deliver even more comfort and ease to guests. All 126 guest rooms will be outfitted with new carpets, drapery, and furniture. Warm colors and textures combined with patterns inspired by nature that will sooth the spirit after an invigorating day of adventure. Lounge-style seating with sumptuous chairs and work-height coffee tables will offer a place to unwind, dine casually, or pull out the laptop and share the day’s photos with friends online. This $1.1 million project will deliver an even greater sense of freshness and warmth. Come home to new interior decor in historic Aspen, Colorado - only at the Limelight!

The Little Nell Renovation of Six Executive Suites 
Recently completed, the property renovated all six Executive Suites with the vision of the renowned interior designer, Holly Hunt. The suites now offer elegant and sophisticated “Aspen modern” ambience in addition to their well-known breathtaking views of Aspen Mountain. Whites, grays, blues and natural colors are reflected in custom designed leathers, woods and fabrics. Guests will enjoy everything from Fila D’Oro linens to custom art hand selected by Aspen Skiing Company owner, Paula Crown.

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