Schneetag - April 20

This hilarious event is one not to miss. The 7th annual Schneetag event (pronounced Sch-knee Tog) invites teams of four to create a craft that they will pilot down a slope at Spider Sabich and attempt to float across a 75x20 foot pond. Every team has a theme and will perform a skit before they descend. This event is just as ridiculous and entertaining as it sounds.

Mountain Collective

2014-15 Passes on sale for a limited time. 12 Days at the best destinations in the world, plus 50% off additional days. $359 Adults / $99 Children.

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The Meeting: Conference Details

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The Meeting will include a one-day conference powered by Group Y on Friday September 27th with individual sessions that allow for discussion and networking. The speakers create a compelling line-up that brings outside perspective to facilitate thought-provoking discussion around a variety of topics rooted in growing snow sports business. The only way to attend the conference and select other portions of The Meeting is by REGISTERING HERE.

In 2013, the conference portion of The Meeting will gather top minds from inside snow sports and outside to lead a series of discussions on a range of topics. The conversations regarding content, digital landscape, brand activation, licensing and connecting action sports with the mainstream are certain to continue while new topics will be introduced.

 Conference Schedule
 10 AM Panel: The Current State of Content Distribution 
 10:55 AM Presentation: Brand Partnerships
 11:30 AM Presentation: The Rise of Superman
12:30 PM Lunch 
1:30 PM Panel: The Strategy of Building, Marketing & Selling a Brand
2:25 PM Presentation: The Perfect Soundtrack
3 PM Presentation: Projection and Brand Authenticity
4 PM Happy Hour

 Conference Lineup:

Presentation: The Rise of Superman 

Steven Kotler will detail his research on the power of flow and how we can use this information to radically accelerate performance in our own lives.


Presentation: Projection and Brand Authenticity

riCardo Crespo will share applied principles around brand authenticity and projection as a bridge to engagement. 


Presentation: Brand Partnerships

Nick Sargent will discuss building and maintaining partnerships from a brand perspective.


Presentation: The Perfect Soundtrack 

Brooke Wentz will talk attendees through a collection of case studies showing them how they can beat the system, squeeze pennies, or otherwise get past the obstacles that stand between their film and its perfect soundtrack.


Panel: The current state of the content distribution

With a focus on maximizing digital opportunities and delivering a quantifiable return on investment, the conversation will be moderated by Chase Jarvis and will include C.J. Olivares, Danny Grant and Ian Durkin.


Panel: The strategy of building, marketing, and selling a brand  

What it takes to transcend from the endemic market to mainstream while maintaining core integrity. The conversation will be moderated by Chase Jarvis and will include Paul Crandell, Russ Rowan and Jim Gunning.



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Paul Crandell

Vice President of Marketing at GoPro, Crandell is a leader in all areas of marketing and staff management, structure build and international business development at the world's most versatile camera company.


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riCardo Crespo 

C/C/O at Th13teen, riCardo is prominent in the design and branding industries as a provocative ronin; driven by his ethos of intelligently provoking and delivering against a brand’s promise through innovative thought leadership and compelling

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Ian Durkin

Curator of Staff Picks videos for Vimeo by day, and photographer/filmmaker all the other times, Ian Durkin spends a lot of time looking at, and thinking about, film. Particularly, he considers how such things live on the Internet.

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Danny Grant  

As General Manager of The Orchard Sports he works directly with filmmakers and brands to help syndicate and monetize their premium content world wide.


Jim Gunning

Managing Director/Partner for RESQWATER Anti Hangover Drink, Jim has almost 20 years of experience leading brand building and marketing initiatives for such brands as Red Bull, Vitamin Water and Target.  Currently he is overseeing the national launch for RESQWATER Anti Hangover Drink.

 the Meeting Jarvis

Chase Jarvis 

Well known as a visionary photographer, director, and fine artist with a consistent ambition to break down the barriers between new - and traditional media, fine - and commercial art.

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Steven Kotler

Steven Kotler is a New York Times bestselling author, award-winning journalist and co-founder and director of research for the Flow Genome Project, an international, multi-disciplinary organization dedicated to decoding the state of peak performance known as flow. His books include the non-fiction works “Abundance,” “A Small Furry Prayer” and “West of Jesus” and the novel “The Angle Quickest for Flight.” His articles have appeared in over 60 publications, including The New York Times Magazine, Atlantic Monthly, Wired, Forbes, GQ, National Geographic, Popular Science, Discover and the LA Times. He also writes Far Frontiers, a blog about disruptive technology, guerilla neuroscience and adrenaline sport for

The Rise of Superman: As the author of three books on the subject and co-founder and director of research at the Flow Genome Project, Steven Kotler is one of the world’s leading experts on ultimate human performance. In this riveting talk, he provides a stunning tour of current research, primarily focusing on “flow states”—an optimal state of consciousness where we both feel our best and perform our best. Researchers now know that flow sits at the heart of almost every athletic championship; underpins most major scientific breakthroughs; and accounts for significant progress in the arts. So what is this mysterious state? How does it work its magic? And—if this really is the secret to ultimate human performance—how can we get more of it in our personal and professional lives?

 meeting olivares

C.J. Olivares 

Currently Senior Media Consultant with Grind Media, C.J. is an executive media and sports consultant providing a range of brands, properties and media companies with strategic and operational guidance in the development, production and distribution of programming on linear and on-demand platforms, as well as strategic growth opportunities.  Mr. Olivares has more than 20 years of diverse experience packaging and producing television, sports and events, having served in an executive capacity with such entities as FUEL TV, Bluetorch, Fox Sports Net, Inclyne Sports and Triathlete Magazine.

 Themeeting rowan
Russ Rowan

Russ is Spyder's SVP Sales and Global Marketing with 21 years of experience in the action and winter sports industries having spent time at Helly Hansen, Burton, and O'Neill.

 meeting sargent

Nick Sargent

Nick is the Global Director of Strategic Alliance at Burton Snowboards.  For 10 years, Nick has taken the lead on creating, negotiating and managing all global brand partnerships, brand licensing, and event partners for the company. Nick has raised the bar on developing high profile partnerships that have resulted in highly successful and unique brand integrations.

 meeting wentz

Brooke Wentz

As Founder of The Rights Workshop, Wentz boasts an award-winning music supervisor background and intellectual property rights executive with over 20 years working in the television, cable, film and recording industries.

Event Pass Details:

Registration is required to attend the conference as well as gain access to other select elements of the event. The event pass is $349 before Sept. 12th and $399 after. We are offering access to only the conference on Friday, September 27th for $225. This does not include access to any other events at The Meeting or benefits of the event pass.

Event Pass includes:

  • Industry Conference Session Day (Sept 27) with lunch provided
  • Happy hour following conference sessions
  • Go-cart Racing (Sept 28) 
  • Guaranteed entry to the latest released ski and snowboard films
  • Ticket for 2 nights of music at the Belly Up (DJ Shadow- 9/27 & MTHDS - 9/28)
  • Bike rentals and gondola foot passenger tickets
  • Complimentary drinks at all movies, music and opening party
  • Event gift bag with custom Helly Hansen fleece and items from other sponsors

About Group Y
GROUP Y is the original and leading collective of professionals focused on youth marketing, action sports, entertainment and other progressive and expressive cultures. Its mission is to share insights across industries and ignite ideas that inspire the current and next generation leaders and decision makers. Using events, outreach, content and consultation, Group Y takes the work out of networking and strengthens the areas where industries overlap. 

A big THANK YOU to our 2012 speakers:

  • Gary Arndt  -  The web's most influential Independent travel writer, photographer and speaker. @everywheretrip
  • Brendan Gahan  -  Director of Social Media at Mekanism. He is the man behind successful online marketing campaigns. @brendangahan
  • Danny Grant  - As General Manager of The Orchard Sports he works directly with filmmakers and brands to help syndicate and monetize their premium content world-wide. @orchardsports
  • Nick Hamilton - Content Director at Transworld Snowboarding @hamiltonick
  • Alex Hillinger  - A lover of all things creative, Alex collaborates with designers, artists, filmmakers, scientists and entrepreneurs with an aim to make positive changes in the world. @goodchemist
  • Greg Jacobs – As Head of Distribution for Red Bull Media House he has a 20-year television background with expertise in lifestyle and sports programming. @GregoryJacobs
  • Chase Jarvis - Well known as a visionary photographer, director, and fine artist with a consistent ambition to break down barriers between new - and traditional media, fine - and commercial art. @chasejarvis
  • Jill Kinney - Director of Gatorade Branded Entertainment & Influencer Marketing @smallsjk
  • Greg Lucia - Director of Brand Integration at Saatchi & Saatchi. @toyotaactionhub
  • Scott Mellin  - Founder and CEO of Factory Design Labs. @scottmellin
  • Robert Scoble - The web's most influential gear and technology blogger. He's a gadget lover, a technology savant, a Silicon Valley insider and author. @scobleizer

  • 2012 Conference Videos:
    • Content Distribution: The changing landscape of publishing in a digital world.  What does it take to get your content distributed, get clicks and drive ROI? Panelists: Brendan Gahan, Danny Grant, Nick Hamilton & Greg Jacobs.
    • Brand Building: Creating brand relationships in niche markets. How do big brands connect witha small passionate niche and how do the content creators bring in the big brands?Panelists: Jill Kinney, Greg Lucia & Scott Mellin.
    • Creating an Audience: The age of the individual Influencer is upon us. Social vehicles enable the individual creator to reach millions like no other time in history. Panelists: Gary Arndt, Alex Hillinger, Chase Jarvis & Robert Scoble.


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